Why Netflix Is Betting Big on Latin America | The Circuit

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Netflix's Investment in Latin American Content

Netflix is heavily investing in Latin American content, viewing it as a key growth market with a large population and high demand for entertainment.
The company collaborates with local executives to create content that resonates with local tastes and cultures.
Netflix aims to become the leading network in every country, not just globally.

Barbara Enriquez, the series production designer for "One Hundred Years of Solitude," discusses the challenges of building a fictional town and recreating the passage of time.
The series employs magical realism, blending supernatural elements into a realistic story, as seen in scenes involving ghostly visions and a rain of flowers.
Netflix utilizes cutting-edge sound stages with LED panels to create virtual environments for actors, as seen in other Latin American projects like "Senna" and "El Eternauta."
Bela Bajaria, Netflix's chief content officer, emphasizes the importance of intuition and human connection in selecting stories for production, rather than relying solely on algorithms.

Netflix's global strategy involves investing in local storytelling and having local creative and production executives to ensure authentic representation of different cultures.
Latin America has a rich history of storytelling, and Netflix has been making originals in the region for a decade, with a focus on expanding the variety and quality of content.
Despite the risks involved, Netflix's global ambition positions it ahead of competitors, although American-made content still dominates viewership on the platform.
Paco, a Netflix executive, acknowledges the gamble they are taking in Latin America but believes it is necessary to be at the forefront of storytelling and understanding different countries.

The speaker expresses concern about becoming stuck in a repetitive pattern of success and wants to avoid complacency.
Macondo holds a significant place in the hearts of the speakers, representing a familiar and ever-growing presence in their lives.
The challenge of the project lies in portraying Macondo in a way that aligns with the diverse mental images people already have of it.
The speakers are not nervous about the project's outcome and plan to watch it as binge-watchers, viewing it from a public perspective.
They expect to receive a special cut of the project from Paco and jokingly plan to send any complaints to him.