Predicting The Future, Dealing With Hate & Living In The Dirt - Gary Vee

What Should People Know About Attention? (00:00:00)

• Many companies still allocate their advertising budgets based on traditional metrics that don't accurately reflect actual attention.
• Corporate marketers often lack expertise in social media and creative content, leading to a misunderstanding of the importance of day trading attention.
• Successful influencers and creators must diversify across multiple platforms and consistently create organic social content to maintain their success.
• Complacency can hinder further growth and success, as seen with influencers who missed out on initial growth opportunities on TikTok.
• Attention requires continuous effort and focus, similar to physical fitness, and taking breaks or slowing down can have negative consequences.

Missing the Leverage of Social Media (00:06:05)

• Social media is undervalued by most, especially corporations.
• Many people misunderstand the leverage available on social media and how to use it effectively.
• Successful people often take their eye off the ball when they achieve some success, slowing down their progress.
• Day trading attention means creating content aggressively but consuming content lazily.
• It's important to stay up-to-date with the latest trends and changes in social media algorithms.
• Zach, Gary's housemate, is an honorary CMO and helps him stay ahead of the curve by identifying emerging trends.
• Gary emphasizes the importance of being an "A&R" (talent scout) who puts in the work and has a sense of what might hit.

Building Online Relevancy in 2024 (00:10:19)

• Creating content for selfish reasons, such as flexing or boosting one's ego, is less likely to resonate with the audience and hinder online success.
• Focus on providing value, entertainment, humor, or inspiration to the audience when creating content.
• Consider "what's in it for them" rather than "what's in it for me" to build a loyal following and increase the chances of online success.
• Use Gary Vaynerchuk's rule: "Would you consume your own content?" to determine if your content is valuable to others.
• Vulnerability can be a powerful tool for connecting with others and creating value, as people are more likely to be compassionate and understanding when you are vulnerable.

The Role of Authenticity in Content (00:16:37)

• Authenticity online is essential for long-term success as it reveals itself over time.
• Hypocrisy online is prevalent, with people comparing past statements or actions with present ones to expose inconsistencies.
• Deepfake videos will revolutionize the concept of truth and hypocrisy, as fake videos will become more prevalent than real ones in the coming years.
• Corporate hypocrisy is at an all-time high, with marketing strategies that often contradict their values.
• Individuals now have the opportunity to gain market share due to the accessibility of digital platforms.
• Authenticity is crucial, and trying to appear genuine without genuine investment can be detrimental in the long run.
• Putting more of oneself into content can lead to more meaningful connections with the audience and a sense of humanity.
• Authenticity is more important than seeking external validation, and personal growth and self-improvement should be prioritized over conforming to others' expectations.
• Consistency is key, and staying true to values and beliefs is essential, even as content or circumstances change.
• Living an authentic life mitigates regret and achieves genuine happiness and fulfillment.

Evolution of Successful Content Types (00:27:12)

• In the early days of social media (2006-2008), content was dominated by Silicon Valley elites and focused on intellect, business, innovation, and technology.
• The rise of TikTok and the "TikTok-ification" of all platforms has democratized social media, allowing anyone to create viral content and gain a large following, regardless of their follower count.
• Gary Vaynerchuk emphasizes the importance of finding what excites and motivates you when creating content, focusing on topics you either know a lot about or are truly passionate about, rather than solely relying on what you think others want to hear.
• With consistent effort and dedication, individuals can build successful careers by creating content around their passions or expertise, potentially earning a substantial income through merchandise sales, brand deals, and pre-roll advertising.

What’s the Best Content Style Today? (00:35:42)

• Substack is a content subscription platform that allows creators to connect directly with their audience.
• When choosing a content medium, consider self-awareness, target audience, and the nature of the content. Video is versatile but not mandatory.
• LinkedIn is a powerful platform for B2B content and business development.
• Write headlines that are unique, specific, and address the interests and needs of a narrow group of people.
• Pay attention to platform announcements and adapt content accordingly, rather than focusing solely on platform best practices.
• Analyze industry trends to identify areas where businesses are overestimating or missing opportunities.
• Create content that captures the energy and authenticity of real-life events instead of relying solely on studio photoshoots.

Platforms to Watch in the Next 3-5 Years (00:44:55)

• Gary Vaynerchuk believes it's impossible to accurately predict the most successful platforms in the next few years.
• He advises focusing on the present and consistently creating attention-grabbing content rather than capitalizing on past trends or getting excited about future possibilities.
• Vaynerchuk regrets not fully utilizing emerging platforms like TikTok and Google Ads in the past.
• He notes the potential impact of Vine's relaunch under Elon Musk and the uncertainty surrounding TikTok's future in the US.
• Vaynerchuk observes challenges for Instagram due to increased content creation and fragmented attention, while YouTube Shorts benefits from a longer tail on views as the second-largest search engine.
• Understanding the supply and demand dynamics of attention and optimizing content accordingly is crucial.
• Keywords in titles have recently gained popularity for search optimization on YouTube, and the speaker's channel utilizes this strategy to increase video visibility in search results.

Thoughts on Naval’s Airchat (00:49:43)

• Gary Vee enjoys using Airchat and appreciates its integration of AI into social media.
• Airchat allows users to record audio tweets that can be transcribed into text, making it accessible to both readers and listeners.
• Gary Vee compares Airchat to Clubhouse and notes that it has attracted a mix of tech enthusiasts and mainstream users.
• He emphasizes the importance of platforms continuing to innovate to avoid becoming mere features of larger platforms.
• Gary Vee discusses the potential of new platforms and features to revolutionize social media and content creation.
• He highlights the example of B Real, suggesting that it could become a feature rather than a standalone platform.
• Gary Vee mentions Reclip, an app that records and stores the last two minutes of audio, allowing users to easily create and share audio content.
• He explains why he believes TikTok's music-focused features have helped non-creators become better content creators.
• Gary Vee emphasizes the importance of constantly monitoring and analyzing emerging trends and platforms to stay ahead in the ever-changing social media landscape.

Long-Form Vs Short-Form Content (00:53:56)

• Both long-form and short-form content can be successful if they are of high quality and consistently deliver value to the audience.
• Quantity is important in the AI-driven future, but it must be accompanied by quality to stand out.
• Passion, expertise, and experimentation are crucial for creating engaging content that keeps the audience interested.
• Popularity can indicate quality but should not be the sole measure of success.
• Cultivating the right audience and avoiding predictable content is essential for long-term success.
• Brand matters more than anything else, and perception is reality.
• Taking things out of context and eliminating intent is a significant problem in the world.
• Creators will focus less on maximizing views and more on views that lead to sales or opportunities.
• A-list celebrities who lack the courage and curiosity to try new things due to fear of criticism risk falling to the B-list.
• The speaker is currently focused on gut health.
• A1 contains Pro and prebiotics plus digestive enzymes to support gut health, and its ingredients are heavily researched for efficacy and quality.
• A1 offers a 90-day money-back guarantee, and you can get a 90-day money-back guarantee, a year's free supply of vitamin D, and five free A1 travel packs by visiting the link in the show notes or going to drinka1.com/wisdom.

Exciting Upcoming Creators (01:03:08)

• Gary Vaynerchuk (Gary Vee) identifies macro trends and contributes to conversations by consuming a wide range of content.
• The key to success in social media is the ability to handle negative feedback and adapt to changing trends.
• Entrepreneurship involves constant losses with occasional wins, which discourages many people from becoming entrepreneurs.

Dealing With Criticism & Scrutiny (01:08:14)

• Criticism and hate are inevitable consequences of success, and it's crucial to approach them with empathy and humility.
• Avoid taking criticism personally, especially from those who don't know you well.
• Remember that fame is fleeting, and focus on the people who truly matter to you.
• Overcoming emotional reactions to criticism is challenging but essential for success.
• Gary Vaynerchuk shares his personal experiences of childhood bullying and criticism as an entrepreneur.
• Despite these challenges, Gary Vaynerchuk maintains a positive mindset and views failure as an opportunity for growth.
• People often focus on negative aspects, allowing them to overshadow the positive ones.
• Self-love and a strong sense of self-worth are vital to avoid being overly affected by criticism or negative opinions.
• Neediness arises when individuals prioritize others' opinions over their own, leading to a lack of self-confidence and self-respect.
• It's important to respect and consider other opinions, but not to the extent that they override one's own self-worth and self-perception.

What Drives Gary? (01:13:57)

• Gary Vaynerchuk's passion for entrepreneurship and brand building drives him to continue working and grinding even in his 60s and 70s.
• He prioritizes business meetings over leisure activities and emphasizes doing what brings him joy and fulfillment.
• Vaynerchuk believes the future of e-commerce is bright and will continue to grow.
• Shopify is a global e-commerce platform that helps businesses of all sizes sell their products online without the need for coding or website building knowledge.
• Shopify offers a $1 per month trial period for new users.

The Myth of Identity (01:19:33)

• Detachment from one's identity and finding self-worth beyond external achievements is crucial for personal growth and resilience.
• Building a strong support system of trusted individuals who genuinely care about you, regardless of your accomplishments, is essential for success and well-being.
• The internet era has democratized attention and business opportunities, allowing individuals to build their brands and make an impact without traditional gatekeepers.
• Individuals who gain sudden fame later in life, particularly those lacking a strong sense of self and foundational abilities, may face challenges known as the "elderly clout paradox."
• Despite initial challenges, both those who rise to stardom young and those who gain fame later have the power to control their narratives and eventually fade into obscurity if they choose to stop feeding the attention cycle.
• Relying solely on attention for success can lead to quick obsolescence in the fast-paced news cycle that constantly demands fresh content.
• Fame is transient, and individuals should not assume that their current fame will last.
• Individuals have the power to make changes and leave behind toxic people or situations if they are unhappy with their circumstances.
• Europe lags behind the United States in terms of entrepreneurship.
• Everyone has the potential to create change.

How to Know When It’s Time to Change (01:25:37)

• Creators should prioritize extracting maximum value from their competitive advantage rather than rushing to cash in.
• Emotional decision-making, similar to getting married, may not be the best approach for business decisions.
• Cashing in decisions can be challenging, with some selling too soon and others missing out on lucrative opportunities.
• Personal circumstances and motivations, such as providing for family or taking a break, should be considered when deciding to cash in.
• Incremental growth through consistent efforts can be a viable alternative to waiting for a significant opportunity.
• Gary Vaynerchuk emphasizes the importance of the value exchange framework, where bringing value is essential.
• Authenticity is crucial in an era of high mistrust, and individuals should strive to be trustworthy, verifiable, authentic, real, relatable, and aspirational.
• Patience is a challenge for ambitious individuals seeking quick success and validation.
• Insecure content creators struggle with inner strength and self-love, hindering their ability to consistently create content despite negative feedback.
• Gary Vaynerchuk focuses 80% of his content on helping people develop self-love, as it unlocks potential and enables individuals to perform at their best.

The Internet’s Culture of Cynicism (01:33:35)

• Cynicism online reflects societal cynicism, and social media exposes human truths, leading to a reassessment of insecurity and self-esteem.
• Banning social media won't solve negativity, as people will find other platforms.
• Despite historical challenges, the world is happier now, and social media would have been more intense during events like World War II.
• People should be smarter and more disciplined online, as social media can enable both positive and negative aspects of human nature.
• Social media should be used for entertainment, but not in a sustained negative manner.
• Negative comments often come from people struggling, so empathy and compassion are the best responses.
• Gary Vaynerchuk avoids his own content to prevent delusions of superiority.
• This era has its challenges, but history shows there have been many difficult times.
• Instead of complaining, people should be more thoughtful and critically thinking.

What Future Historians Will Look Back On (01:41:00)

• Africa is currently ignored by the media but will be studied by historians.
• China's influence in Africa is significant and will continue to grow.
• Social media has exposed, not changed, society's issues.
• People need to take accountability for their actions and stop blaming social media.
• Over-coddling and lack of accountability in parenting have contributed to society's problems.

Young People’s Concerning Social Media Use (01:46:00)

• Gary Vee expresses concern about the impact of social media on teenagers and young children, especially those who lack parental boundaries and self-esteem.
• He acknowledges the prevalence of online bullying but highlights the positive aspect that bullied individuals can easily move to different platforms and find new communities.
• Vee criticizes the lack of civility and statesmanship among world leaders, comparing their communication to that of fifth graders.
• He believes that the negative behavior of politicians and other influential figures trickles down to teachers, parents, and society as a whole, creating a culture of fear and angst.
• Gary Vee emphasizes the importance of focusing on the future and not dwelling on the past.
• He encourages individuals to embrace change and adapt to new technologies and trends.
• Vee stresses the need for continuous learning and personal growth to stay relevant in a rapidly changing world.
• Gary Vee addresses the inevitability of facing criticism and hate when putting oneself out there.
• He advises not to take hate personally and to instead use it as motivation to improve and succeed.
• Vee suggests focusing on the positive comments and feedback, and not letting the negative ones define one's self-worth.
• Gary Vee encourages individuals to embrace challenges and setbacks as opportunities for growth.
• He emphasizes the importance of resilience and perseverance in overcoming obstacles.
• Vee stresses the need to stay grounded and humble, even during times of success.

The Future of Pickleball (01:49:10)

• Gary Vee is fascinated by the emergence of new sports and how they gain popularity.
• He uses pickleball as an example, comparing its growth to that of the UFC.
• Vee believes pickleball has a bright future but acknowledges it could decline.
• He owns a pickleball team, the New Jersey Fives, and is passionate about the sport.
• Vee predicts that in 30 years, there will be a new sport that captures the world's attention.
• Esports seem promising, but there are many different games, so it's unclear which one will dominate.
• Virtual reality (VR) is a good bet for the future and is likely to become a significant part of our lives.
• VR has the potential to change the world in the same way that Zoom has, particularly in terms of private aviation and tax laws.

Where to Find Gary (01:52:58)

• Gary's energy is infectious and positive about the future.
• People misunderstand that work and play should be separate.
• If you enjoy your work, the concept of work-life balance becomes irrelevant.
• Gary's book and other content can be easily found online.
• Gary Vee predicts that the future will be driven by artificial intelligence (AI) and machine learning.
• AI will automate many tasks, leading to job displacement but also creating new opportunities.
• It's important to stay ahead of the curve by learning new skills and adapting to change.
• Embrace AI and use it to your advantage.
• Gary Vee receives a lot of hate online, but he doesn't let it affect him.
• He believes that haters are simply projecting their own insecurities and frustrations.
• Gary Vee's advice for dealing with hate is to ignore it and focus on your own goals.
• Don't let haters hold you back from achieving your dreams.